Kids scooters made from recycled fishing nets
The Swiss scooter pioneer, Micro Mobility Systems, is launching a sustainable children's scooter line that uses recycled ocean plastic. The new Micro ECO Kids Scooters will be available in over 80 countries from January 2021.
Around 10 percent of the plastic waste in the oceans comes from fishing. Every year, an estimated 640,000 tons of nets, ropes and other equipment are left behind in the oceans. The new Micro ECO Kids Scooters are made from part of this waste, which is collected in landfills and then recycled.
The new ECO range consists of two different models, the Mini Micro Deluxe ECO for children from 2 - 5 years and the Maxi Micro Deluxe ECO, for children from 5 years and older. These are based on the popular Mini & Maxi Micro Deluxe models, which have already been sold millions of times worldwide and have won several awards. The patented weight shifting steering system promotes balance and motor skills, the handlebar can be optimally adjusted to the size of the kids, and the non-slip silicone footboard provides support and safety during the ride.
The material used for the Micro ECO Kids Scooters are not so-called "ghost nets", which are fished out of the sea, but rather discarded and obsolete fishing gear, ropes, trawl nets, etc. that have been used for fishing worldwide and would have landed in the sea if they had not been disposed of in the appropriate dumps. The "ocean plastic" problem is being tackled at its root by preventive measures, by stopping the constant entry of more plastic waste into the waters.
«The ECO product line is another step towards sustainability for Micro. Not only have we been selling products for more than 20 years which can be passed on through generations due to their longevity, but we have also set ourselves ambitious sustainability goals, which we will successively expand,» says Micro founder and CEO Wim Ouboter.
The use of «green plastic» means a reduction of not only marine pollution and the loss of valuable resources but also of the ecological footprint by up to 82% CO2 emissions compared to new plastic.
As part of the 1% for the Planet initiative, Micro donates 1% of the sales of the ECO children's scooter product line to non-profit organizations dedicated to protecting the environment. The proceeds donated from Micro will support Parley’s Educational Programs, with the goal of providing worldwide access to ocean education, tools and experiences, inspiring marine conservation and empowering a network of impactful leaders: Ocean Guardians.
In 2020, Swiss scooter pioneers, Micro Mobility Systems, launched a sustainable children's scooter line that uses recycled ocean plastic. Micro donates one percent of sales from their ECO product line to environmental charities in collaboration with 1% for the Planet.
What is 1% for the Planet?
1% for the Planet is an international nonprofit organization dedicated to the well-being of our planet and future generations. It inspires businesses and individuals to support environmental nonprofits through their membership and daily actions. Since its founding in 2002, its members have donated more than $265 million to environmental nonprofits to date.
Where do Micro donations go?
The proceeds donated from Micro support Parley’s Educational Programs, with the goal of providing worldwide access to ocean education, tools and experiences, inspiring marine conservation and empowering a network of impactful leaders: Ocean Guardians.
Learn more about Parley and it’s mission at www.parley.tv.
What do Parley's education programs entail?
- Ocean Schools: an immersive approach to environmental education aimed at fostering a personal relationship with the ocean, inspiring ocean conservation, and empowering a new class of ocean ambassadors.
- AIR Stations: modular container systems or educational spaces that serve as hubs for collaboration, awareness, exploration and activism.
- Ocean Uprise Summits: 5-day summits focused on scientific and cultural understanding of the marine environment and co-creating solutions, along with world-class speakers, educators and special guests.
- Ocean Cleanups: remove plastic debris from beaches, remote islands, rivers, mangroves, and the high seas.
- Events: events, such as World Oceans Week, Run for the Oceans and Ocean2Ocean, provide an overview of the state of the cceans with the goal of raising awareness, building collaborations and gaining support for initiatives, projects and solutions.
More information can be found here.
Micro's contribution to sustainability
From children's scooters to the urban mobility revolution
What began as a huge boom in the 1990s is now part of everyday mobility for young and old alike. The Micro Scooter has established itself from a hype product to a daily companion for all age groups.
At Micro, innovation is part of our DNA. Since our founding, we have been committed to making tomorrow’s mobility more practical and eco-friendly through high-quality products with a simple and timeless design, while keeping the fun factor alive. Our goal is to promote a “better urban lifestyle” and we offer over 50 different mobility products for children, teenagers, and adults, making us the world market leader in the premium segment. Our brand spectrum ranges from the popular children’s scooter to stylish electric scooters and our latest innovation, the electric city car Microlino. Despite the different segments, all Micro products have one thing in common: they are sustainable, space-saving and perfect for short distances. We recognize that corporate sustainability has evolved beyond simply protecting the environment. Today, businesses are evaluated holistically, and the ESG (environmental, social, and governance) framework has emerged as a means of assessing sustainability.
ESG encompasses three key areas:
This includes issues such as CO2 emissions, environmental pollution or destruction, and energy efficiency.
This aspect covers topics relating to occupational health and safety, corporate social responsibility, and social commitment.
This area focuses on the structures and processes of corporate management, including values, transparency, and supply chain management.
At Micro, we are committed to making a positive impact in all areas in which we operate. Our ESG report reflects this commitment and is continually updated with relevant metrics that align with our evolving goals. In all our efforts to promote sustainable business practices, we place a high value on transparency and accountability.
„Innovation, modernity, openness, sustainability, and fairness are core values that we cherish at all times. We make sure to integrate these principles into every aspect of our business, from selecting materials for our products to external and internal sales processes, as well as being an employer and part of society. Our sustainability initiatives and activities are not only implemented on a global level, but we also take pride in launching numerous initiatives and setting positive examples locally. We understand that perfection is a journey, not a destination. But we are confident that we are on the right track, and we strive every day to do better. With our commitment to providing high-quality and sustainable mobility solutions, we hope to make a valuable contribution to a better urban lifestyle.“
Wim Ouboter, CEO & Founder