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"The Micro Revolution" Book

The biography of Micro founder Wim Ouboter
Article number
  • The genesis of a global brand, told by Micro founder & scooter pioneer Wim Ouboter
  • Hardcover, 182 pages 
  • Language: German
CHF 29.00
Incl. VAT, Excl. shipping


The visionary who got micromobility rolling

Reinventing the wheel? That's what Wim Ouboter had in mind. With the Micro Scooter, the Swiss visionary revolutionized the way we get around in urban areas worldwide. 20 years and over 90 million Micro Scooters sold later, the 61-year-old gives an insight into his ideas, the most important stages in his life and tips for young entrepreneurs. How do you build a global brand? How do you hold your own against low-cost competitors? And: How do you lead your family business into the next generation? These three questions are also answered with his latest innovation: the Microlino. The electric city car is a highlight in Wim Ouboter's career and also the first joint project with his two sons.

Written by Wim Ouboter & Dr. Sherin Kneifl.

Technical Details

  • General
    Age Adults

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